Predicting consumer decisions to adopt mobile commerce: Cross country empirical examination between China and Malaysia

► This research compares the m-commerce adoption decisions in China and Malaysia. ► TAM was extended by incorporating trust, cost, social influence and variety of services. ► Hierarchical regression analyses were performed to examine the conceptual model. ► Traditional TAM variables are unable to predict m-commerce adoption. ► Cultural factors played an important role in predicting m-commerce adoptions.