کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1038425 944219 2012 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Factors influencing the intention to revisit a cultural attraction: The case study of the Museum of Modern and Contemporary Art in Rovereto
موضوعات مرتبط
مهندسی و علوم پایه شیمی شیمی تئوریک و عملی
پیش نمایش صفحه اول مقاله
Factors influencing the intention to revisit a cultural attraction: The case study of the Museum of Modern and Contemporary Art in Rovereto
چکیده انگلیسی

This paper analyses the different factors influencing the intention to revisit a cultural attraction with an application to the Museum for Modern and Contemporary Art (MART) in Rovereto, Italy. The empirical data were obtained from a survey undertaken in 2009 and a zero-truncated count data model is estimated. The findings reveal that sociodemographic characteristics positively influence the probability to return to the museum. Also, as reported in other studies, the temporary exhibitions offered by the museum have a significant impact with an incidence rate ratio almost twice as high. No matter how much visitors spend on accommodation, they are less likely to revisit if they travel in groups, by train or on foot, are far from their town of origin and have spent a long time visiting the museum.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cultural Heritage - Volume 13, Issue 2, April–June 2012, Pages 167–174
نویسندگان
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