“Partier” self-concept mediates the relationship between college student binge drinking and related adverse consequences

► College students who identify as “Partiers” experience more binge drinking harms. ► “Partier” self-concept attenuates negative feelings about binge drinking harms. ► “Partier” self-concept is more than simply heavier, more frequent, binge drinking. ► Binge drinking prevention efforts should be tailored toward self-concept.