Einstein's jacket: Evidence for long-term perceptual specificity in mental imagery

► Are visual fantasies constrained by our previous perceptual experiences? ► Visual memory of early 20th Century individuals is based on monochromatic media. ► Mental imagery is less colourful than for individuals from the era of colour media. ► Colour manipulation only influences imagery for black-and-white era individuals. ► Imagery can be constrained by surface features of visual representations in memory.