کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10460938 | 923705 | 2012 | 17 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Recontextualizing ideologies about social difference in New York Spanish-language newspaper advertising
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
زبان و زبان شناسی
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
⺠El Diario, as a Spanish-language newspaper, sells a discrete audience based primarily on class and ethnic traits. ⺠One advertising strategy is to utilize notions about other groups in marketing for and of Hispanic consumers. ⺠In El Diario, virtual advertising figures frequently depict types of individuals who are not the target audience. ⺠The linguistic signs in the ads affirm and constitute this contrast. ⺠By contrast, in the New York Post's advertising, virtual figures almost always approximate the imagined reader.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Language & Communication - Volume 32, Issue 4, October 2012, Pages 312-328
Journal: Language & Communication - Volume 32, Issue 4, October 2012, Pages 312-328
نویسندگان
Nicholas Limerick,