Introducing a demand-based electricity distribution tariff in the residential sector: Demand response and customer perception

► Households are sympathetic to demand-based tariffs, seeing as they relate to environmental issues. ► Households adjust their electricity use to the price signals of demand-based tariffs. ► Demand-based tariffs lead to a shift in electricity use from peak to off-peak hours. ► Demand-based tariffs lead to a decrease in maximum demand in peak periods. ► Magnitude of these effects increases over time.