What determines urban households' willingness to pay for CO2 emission reductions in Turkey: A contingent valuation survey

► We explored the determinants of households' willingness to pay for CO2 reductions. ► We administered a contingent valuation survey to 2422 respondents in urban Turkey. ► Young, educated, environmentally-knowledgeable and activist people contribute more. ► Income is also found to be significant in increasing willingness to contribute. ► Lack of trust in institutions and in other's participation hampers the contributions.