The effects of electricity pricing on PHEV competitiveness

► The effect of the California tiered electricity pricing is to render the PHEV uneconomic. ► The unintended consequence of tiered pricing is to make the PHEV unattractive to consumers. ► PHEVs will be more attractive in states with low electricity prices and flat rate pricing. ► Time of day pricing helps make PHEVs more attractive. ► PHEVs are not economically competitive either with a similar gasoline vehicle or Prius hybrid.