کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10490761 | 939196 | 2005 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Emerging e-commerce development model for Taiwanese travel agencies
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
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چکیده انگلیسی
The electronic commerce model has made a significant impact on Taiwan's travel industry, as there are multiple distribution channels on the Internet. New technology customers have begun to buy directly from suppliers' websites, resulting in price-sensitive customers who love to shop around and who have now become natural constituents of on-line travel agencies. This study uses multiple methods to collect data from various sources in order to improve study validity by using qualitative and quantitative surveys. A longitudinal survey and a three-stage research design are also adopted. This study explores effective mechanisms for maintaining competitive advantages, and the results provide an in-depth understanding of the impact of e-commerce on travel agency performance. Because the development of e-commerce has had a revolutionary effect on Taiwan's travel industry, an optimal e-commerce business model and e-commerce development strategy for travel agency business management are proposed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 26, Issue 5, October 2005, Pages 787-796
Journal: Tourism Management - Volume 26, Issue 5, October 2005, Pages 787-796
نویسندگان
Hsien-Tang Tsai, Leo Huang, Chung-Gee Lin,