کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10491160 939395 2005 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Real estate franchising: The case of Coldwell Banker expansion into China
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Real estate franchising: The case of Coldwell Banker expansion into China
چکیده انگلیسی
This article discusses the Chinese real estate market, with special reference to Shanghai, and depicts an interview with Taiwan's largest real estate company, which bought the master international franchising rights of Coldwell Banker for China. As China's real estate market only recently opened to foreign investment, and since franchising in China is in its infancy, this article provides a unique examination of international franchising into a new product market area in the country. In addition, the article highlights some practices that could be adopted by professional service firms in their international expansion and discusses post-WTO implications to real estate franchising in China.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 48, Issue 3, May–June 2005, Pages 223-231
نویسندگان
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