The wired mother

Simple Simon Inc., a promising online grocer, believes the Twin Cities is the especially ripe for home delivery service, with the highest proportion of working women in the nation, thereby targeting at those time-starved consumers who would rather shop for groceries from their home PCs and have them delivered to their doors. Surveys also consistently told us that two-thirds of grocery shoppers dislike the task and 70-80% of groceries we buy every week are the same. With the innovative, sophisticated customer relationship management program, the items customers buy every week are stored at SimonDelivers.com. The company also offers the right web site, superior service, and just-in-time delivery to establish solid customer relationship, thus gaining the competitive advantage. Differentiation through niching, the company creates a new meaning of saving time and providing convenience for the working mothers by connecting them to a world of information technology.