The past and the future of business marketing theory

► More theories of the dynamics and evolution of business relations and networks are needed. ► We propose a theory of change and evolution based on social evolution theory and complex adaptive systems. ► Change and evolution are explained in terms of the underlying mechanisms and processes driving behavior. ► The underlying mechanisms and processes are the real focus of management attention. ► Additional research methods are required to fully explore the dynamics and evolution of business relations and networks.