Leaders, voters and activists in the elections in Great Britain 2005 and 2010

Discussion of the relationship between parties and the electorate is often based on the notion of partisan constituencies, that parties adopt policy positions that correspond to the average position of the party supporters. In contrast, the Downsian “spatial model” assumes that parties are purely opportunistic and maneuver to gain as many votes as possible. A third, more empirical model, based on the early work of Stokes, assumes that voter choice is based on the evaluation of each of the party leader’s competence or ability to deliver policy success. Such an evaluation can be provided by individual voter overall assessment in terms of the leaders’ character traits.This paper attempts to relate these three classes of models by examining the elections in Great Britain in 2005 and 2010. Using the British Election Study, we construct spatial models of these elections in Great Britain as well as in the three regions of England, Scotland and Wales. The models incorporate the electoral perceptions of character traits. We compare the equilibrium vote maximizing positions with the partisan positions, estimated by taking the mean of each of the parties voters’ preferred positions. We define an equilibrium to be a stable attractor if the vote share at the equilibrium exceeds the share at the partisan position by a significant proportion (determined by the implicit error of the stochastic model). We infer that none of the equilibria are stable attractors, and suggest that the partisan positions are also preferred by the party activists, the key supporters of each party.

► The construction of stochastic electoral models of the elections in Great Britain in 2005 and 2010.
► Empirical estimation of voter positions and activist positions using the British National Election Survey.
► Factor analysis of the voter survey to build a factor model of the distribution of voter peceptions of the character traits of party leaders.
►  Estimation of the valence characteristics of party leaders.
► A comparison of the trait valence of Gordon Brown in 2010 with that of Tony Blair in 2005, showing that Brown’s valences in all regions were lower than those of Blair.