Differentiating winners: How elections affect satisfaction with democracy

Previous research indicates that supporting a winning party in an election boosts satisfaction with democracy, but does not fully or adequately test the mechanisms behind this relationship. Using original survey data, we make a contribution on three fronts. First, we inquire what winning (or losing) an election really means in terms of the performance of one’s preferred party. Second, we employ panel data, which helps to determine whether an election outcome truly impacts satisfaction levels. Third, we examine the breadth of electoral victory, testing whether the satisfaction boost from a regional victory extends to the national and supranational levels. Findings indicate that the inclusion of one’s selected party in government is the most important factor for satisfaction with democracy, which attests to the importance of policy considerations in engendering satisfaction. In addition, winning a regional election strengthens satisfaction beyond the regional level, which indicates that the mere experience of being a “winner” also works to increase satisfaction.

► We examine how winning or losing an election affects satisfaction in terms of changes in seat shares and government formation.
► We use original panel data from the German state of North-Rhine Westphalia.
► Choosing the party that formed the government is most important.
► There is some evidence that victory in a regional election shapes attitudes toward national and supranational governments.