کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1052275 1484961 2011 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The electoral effectiveness of constituency campaigning in the 2010 British general election: The ‘triumph’ of Labour?
موضوعات مرتبط
علوم انسانی و اجتماعی علوم اجتماعی جغرافیا، برنامه ریزی و توسعه
پیش نمایش صفحه اول مقاله
The electoral effectiveness of constituency campaigning in the 2010 British general election: The ‘triumph’ of Labour?
چکیده انگلیسی

This article establishes a model of likely campaign effectiveness, before examining the intensity of constituency campaigning at the 2010 general election in Britain and its subsequent impact on electoral outcomes, using both aggregate and individual level data. It shows that constituency campaigning yielded benefits in varying degrees for all three main parties and that Labour’s constituency campaign efforts were effective despite the electoral context, and ultimately affected the overall outcome of the election. These findings have significant implications for our understanding of the circumstances under which campaigns are likely to be more or less effective, and provide further evidence that a carefully managed campaign stands the most chance of delivering tangible electoral payoffs.


► Constituency campaigns were electorally effective in the 2010 general election.
► The Conservatives’ campaigns were least effective.
► Labour’s campaigns were surprisingly effective, given the electoral context.
► Labour’s campaigns probably influenced the final election outcome.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Electoral Studies - Volume 30, Issue 4, December 2011, Pages 816–828
نویسندگان
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