Candidate positioning in Britain

Policy positioning has received a great deal of attention from scholars of British politics. While numerous studies emphasize the positions taken by the Labour and Conservative parties, and how the positions of these parties have shaped citizens’ electoral behavior, few studies explore policy positioning at the candidate-level. We conduct the first quantitative study that examines the relative policy positions of British candidates during a general election. Building on findings from the study of American elections, we argue that two factors explain variation in candidate positioning in Britain: constituency-level electoral competition and a disparity in candidate quality. Using data from the 2001 British Representation Study, we find evidence that both factors are associated with a decrease in the policy contrast between candidates. Our findings suggest that, despite the differences in party control, similar factors affect candidate positioning in both Great Britain and the United States.

► Variation in policy contrast between British candidates prior to 2001 general election.
► Constituency competitiveness decreases the policy contrast between candidates.
► A disparity in candidate quality decreases the policy contrast between candidates.