Campaigns, candidate evaluations, and vote choice: Evidence from German federal election campaigns, 1980–2002

This article examines the effect of German federal election campaigns on citizens' attitudes toward chancellor candidates. Building on previous research, it puts forward three hypotheses tested using survey data gathered during seven German federal election campaigns. The results confirm that campaigns polarize the voters' perception of the chancellor candidates. During campaigns, voters also bring their opinions about candidates into line with their partisan attitudes. Moreover, during three campaigns candidate preferences become increasingly powerful predictors of vote choice. The findings also suggest that election-specific factors condition campaign effects. The paper concludes by discussing the implications of these findings for campaigns and political science.