کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10673561 1010258 2008 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Platform differentiation plan for platform leverage across market niches
کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
پیش نمایش صفحه اول مقاله
Platform differentiation plan for platform leverage across market niches
چکیده انگلیسی
This paper presents a methodology of proposing a platform differentiation plan (PDP) to provide a platform leverage strategy across market niches. PDP is designed to provide a consistent balance between mutual differentiation and components sharing for the leveraged platforms at the early product planning stage. Two indices, i.e. differentiation index (DI) and commonality opportunity index (COI), are presented to represent the dimensions of product platform differentiation and commonality, respectively. Through a case study of electronic test equipment (ETE), the usefulness of PDP for the platform leverage strategy across market niches is demonstrated.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: CIRP Annals - Volume 57, Issue 1, 2008, Pages 141-144
نویسندگان
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