کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1096335 1487453 2011 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Evaluation of customer impressions using virtual prototypes in the internet environment
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
پیش نمایش صفحه اول مقاله
Evaluation of customer impressions using virtual prototypes in the internet environment
چکیده انگلیسی

This study aims to investigate a cost effective and efficient way of analyzing customer impressions on design alternatives by incorporating the benefits of virtual prototyping into the Internet-based experimental environment. It is hypothesized that the results of the Internet-based experiment using the images of virtual prototypes are comparable to those of the virtual reality-based environment using virtual prototypes. Two experiments were conducted. In the virtual reality environment, participants were employed to evaluate virtual prototypes while in the Internet environment participants evaluated images of the same virtual prototypes from their own places. For each experiment, 16 male participants were employed to evaluate 32 different virtual prototypes generated from the combination of 17 design elements of automobile interior. The results of the experiments indicated that there were no significant differences between the two experimental methods while the Internet environment-based method could save considerable time and efforts for experimentation. This study concludes that the Internet-based evaluation method using the images of virtual prototypes could be a cost effective and efficient way of analyzing customer impressions on design alternatives.Relevance to IndustryThis study showed that the results of the Internet-based evaluation method using the images of virtual prototypes are comparable to those of the virtual reality-based method using real virtual prototypes. The Internet-based evaluation method could be used as a cost effective and efficient way of collecting and analyzing various customers’ impressions on design alternatives at the early stage of product development process.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Industrial Ergonomics - Volume 41, Issue 2, March 2011, Pages 118–127
نویسندگان
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