کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
11005011 1482461 2019 9 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله ISI
Customer disposition to social exchange in Co-innovation
ترجمه فارسی عنوان
قرار دادن مشتری در تبادل اجتماعی در نوآوری مشترک
کلمات کلیدی
همکاری نوآوری، ایدئولوژی مبادله اجتماعی، رضایت، وفاداری، اعتماد،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی
Hospitality research lacks an understanding of customer-driven innovation and the effects of customers' psychological characteristics on the success of co-innovation. This paper aimed to examine the role of social exchange ideology in customers' disposition to social exchange in hospitality co-innovation. The research employed a 2 (co-innovation initiation: customer vs. company) x 2 (disposition to social exchange: strong vs. weak) between-subjects design. Bridging relational aspects of service-dominant logic and social exchange theory, co-innovation contributed to relationship development between a hospitality company and customers through mutually beneficial relational outcomes, operationalized as satisfaction, loyalty and trust. As one of the first studies to examine customers' disposition to social exchange, it established two dimensions: tangible and intangible. Disposition to exchange moderated the effects of co-innovation initiation on satisfaction and partially moderated paths to loyalty and trust. Hospitality providers should focus on customers with strong intangible social exchange disposition and, in most cases, initiate co-innovation to achieve strong relational outcomes of loyalty and trust.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 76, Part A, January 2019, Pages 299-307
نویسندگان
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