کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
11005123 | 1482973 | 2018 | 17 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Omnichannel retail operations with consumer returns and order cancellation
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
In this paper, an analytical study is performed on an online retailer's omnichannel retail operations in which consumers can cancel their order before payment and return the product after payment if the product does not meet their expectation. The online retailer's optimal pricing and inventory decisions are derived under the online-only strategy and the omnichannel strategy. The results indicate that the retail price decreases when the online retailer opens physical stores and that the omnichannel strategy is not always beneficial to the retailer. Furthermore, we identify the conditions under which the retailer benefits from the omnichannel retailing strategy.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Transportation Research Part E: Logistics and Transportation Review - Volume 118, October 2018, Pages 308-324
Journal: Transportation Research Part E: Logistics and Transportation Review - Volume 118, October 2018, Pages 308-324
نویسندگان
Juzhi Zhang, Qingyun Xu, Yi He,