Role of Culture in Rural Transformation in Manding Village, Bantul Yogyakarta, Indonesia

Manding, rural areas previously dominated by agricultural activities, transformed into a region of small craft industry, and rural tourism. The transformation process was driven by the desire to grow, while in the case of Manding the process was initially hindered by the prevailing tradition in the community. This study aimed to explore the role of culture in transformation process. The case study research was applied to illustrate the unique case of transformation from the traditional rural area into rural with industrial activity and to explore why and how cultures took place in such process including the rural-urban linkage.