Leadership Capability for Market Orientation and Learning Orientation and Its Impact on the Institution Performance and Competitiveness: A Case of STIE Indonesia

Main problem in this study is the competitiveness of STIE as Private Higher Education in particular is still relatively low. This condition can occur in any area including West Java and Banten. This is presumably caused by several variables: Leadership Capability, Market Orientation, Learning Orientation and Institution Performance is not maximized. Research designs are grouped into descriptive research and verification to analyze the causal relationship between the variables studied while processing the data using descriptive analysis techniques and testing hypotheses with PLS (Partial Least Square). Descriptive analysis showed that the leadership capability of STIE, market orientation, learning orientation, institution performance, and competitiveness in the institutional environment of STIE at KOPERTIS Region IV West Java and Banten Management Faculty accredited B including the high category, partial and simultaneous.