Burnout and Flow with Moderating Effect of Individualism / Collectivism. A Study in Malaysian Hotel Industry

Hotel employees often experience burnout and this phenomena could negatively impact either the employees or employers. The objective of this paper is to explore burnout and its relationship with flow with socio-cultural factors as the moderator. A cross-sectional study, utilizing 317 hotel employees in Kuching, Sarawak was analyzed via AMOS version 21. It was found that burnout correlated with flow and individualism/collectivism factors was not as moderating factor. The results suggest a starting point to shift the burnout phenomena as a favourable stage in improving flow experience.