کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1133294 1489074 2016 19 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Multi-issue negotiation in quality function deployment: Modified Even-Swaps in new product development
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
پیش نمایش صفحه اول مقاله
Multi-issue negotiation in quality function deployment: Modified Even-Swaps in new product development
چکیده انگلیسی


• A multi-issue negotiation based QFD methodology is proposed.
• Complicated design trade-offs can be handled.
• Customer requirements are included in real-time.
• A mode for negotiation of decentralized NPD teams is provided.
• Customers play a more active role in NPD.

Quality function deployment (QFD) is one of the most powerful methodologies in new product development (NPD) because of its systematic support of knowledge creation and sharing. However, greater product complexity, increasing dynamic customer requirements and further decentralization of innovation teams undermine applicability of QFD in modern NPD. Modifying QFD methodology with a multi-issue negotiation mechanism promises to overcome these obstacles because this negotiation-based structure (i) enables QFD to define a large number of interdependent decision parameters while handling complicated design trade-offs, (ii) includes changing customer requirements in real-time rather than a cycle-time determined by length of the product development process, (iii) allows decentralized NPD teams to negotiate with each other and customers concurrently. This study presents a multi-issue negotiation based QFD methodology by using a recently developed mechanism for multi-issue negotiation (namely, Modified Even-Swaps) and illustrates strengths and weaknesses along with practical insights with a case study of the development of a washing machine. The QFD methodology proposed in this study provides new options to assess new product alternatives by allowing customer co-creation which is essential in complex and often tacit-knowledge dependent comparisons and also intrinsically helpful for fine-tuning dynamically evolving customer requirements. Moreover, it supports competition-based interactions of decentralized NPD teams.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers & Industrial Engineering - Volume 92, February 2016, Pages 31–49
نویسندگان
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