کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1137083 | 1489149 | 2012 | 20 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The impacts of technology evolution on market structure for green products
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
سایر رشته های مهندسی
کنترل و سیستم های مهندسی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
This paper studies how two technologies, Zero-Sum and Synergy, impact the market structure strategy for green products. We develop mathematical models to determine the optimal price, traditional quality, and environmental quality in order to maximize profit. We also perform sensitivity analysis to derive conditions under which a firm tends to adopt the Market Segmentation strategy rather than the Mass Marketing strategy. Our results indicate that to increase total green quality, investing in technology improvement to enable Synergy is more effective than introducing more products. Finally, we investigate the effects of government regulations on the selection of these two marketing strategies and two technologies.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Mathematical and Computer Modelling - Volume 55, Issues 3–4, February 2012, Pages 1381–1400
Journal: Mathematical and Computer Modelling - Volume 55, Issues 3–4, February 2012, Pages 1381–1400
نویسندگان
Jack C.P. Su, Liya Wang, Johnny C. Ho,