Leadership groups on Social Network Sites based on Personalized PageRank

In this paper we present a new framework to identify leaders in a Social Network Site using the Personalized PageRank vector. The methodology is based on the concept of Leadership group recently introduced by one of the authors. We show how to analyze the structure of the Leadership group as a function of a single parameter. Zachary’s network and a Facebook university network are used to illustrate the applicability of the model.