Proactive Vision for Strategy Making

Strategy makers have expressed the need for computer support systems, which they can readily use to monitor, diagnose, analyze and synthesize the current performance of their organization and estimate its future potential, direction and performance. The computer software industry has attempted to meet this demand for many years; however, in this context, the computer-based executive support and decision support systems developed so far have provided only partial solutions. These systems have supported either specific processes or specific activities. They have not provided executives with the kind of support that would enable them to acquire a holistic understanding of the constructs, concepts, variables, specific issues, and also the relations and interrelationships that must be monitored and mastered in strategic planning and implementation. In this paper, we present a new way to analyze the current and future states of company strategy. We have used the Continuous Strategy ontology as a basic construct that incorporates many current strategic constructs, concepts, and ideas, culminating in an application that contains an ontology in which we have fixed linguistic statements. Through these statements, users can analyze the current strategic situation as well as future possible improvements to the current strategy. The system operates on the Internet and this is the first prototype application constructed for this purpose. The first test runs are only to demonstrate the ideas. In the future, this application will be tested in real strategy work in business life.