کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
13465575 | 1845714 | 2019 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
An evaluation model to assess the communication effects of intangible cultural heritage
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
شیمی
شیمی تئوریک و عملی
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
Intangible cultural heritage is confronted with the communication dilemma of a narrow audience and a lack of inheritor. With the development of digital technologies, the use of digital communication methods to reduce the communication gap has become a vital approach. Therefore, the process of changing the current conventional communication of intangible cultural heritage and improving the presentation of traditional treasures to the public, combined with digital communication technologies, has become the focus of the academic field. Based on the technology acceptance model and the attention-interest-desire-memory-action audience response model, this paper defines three layers of key factors that influence the digital communication effects of intangible cultural heritage and their respective weights. In-depth interviews with 50 experienced experts from six major areas related to this research are conducted with the assistance of the Delphi method. A theoretical evaluation model of the digital communication effects of intangible cultural heritage is constructed using the analytic hierarchy process. Through its findings, this research expects to provide academic references and operative guidelines for the practical application of digital communication technologies in cultural communication and to aid in the communication and safeguarding of intangible cultural heritage.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Cultural Heritage - Volume 40, NovemberâDecember 2019, Pages 124-132
Journal: Journal of Cultural Heritage - Volume 40, NovemberâDecember 2019, Pages 124-132
نویسندگان
Ke Xue, Yifei Li, Xiaoxiao Meng,