کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
141237 162843 2014 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Online representation of Switzerland as a tourism destination: An exploratory research on a Chinese microblogging platform
ترجمه فارسی عنوان
نمایندگی آنلاین سوئیس به عنوان یک مقصد گردشگری: یک تحقیق اکتشافی بر روی پلت فرم میکروبلاگینگ چینی
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی علوم انسانی و هنر زبان و زبان شناسی
چکیده انگلیسی

This research explores how tourism-related user-generated content is distributed by topics with reference to the online image of Switzerland as a tourism destination. Main goal of this study is to investigate online representation of Switzerland by Chinese travelers. Results show that the most mentioned topics in the Chinese microblogging platform are tourism related products and services. Chinese tourists express that the destination offers a pleasant atmosphere and a satisfying tourism experience. Moreover, people express their desire to visit Switzerland, discuss stories they heard from others about traveling to this country, and share information sources about Switzerland from third parties’ blogs or websites.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Studies in Communication Sciences - Volume 14, Issue 2, 2014, Pages 136–143
نویسندگان
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