کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1680471 | 1518444 | 2010 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
What does a service-dominant logic really mean for manufacturing firms?
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
سایر رشته های مهندسی
مهندسی صنعتی و تولید
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
In parallel with the product-to-service transition in the manufacturing industries, service-dominant logic has emerged as arguably the most challenging recent scholarly marketing debate. The objectives of this work are: (1) to delineate the distinct differences between a product-to-service transition and a transition from a goods-dominant to a service-dominant logic, (2) to discuss what these transitions mean for industry and academia, and (3) to suggest a revised definition of industrial product/service systems (IPS2) more in line with service-dominant logic. A transition to service-dominant logic implies much more than an increased emphasis on services; it implies a reframing of the purpose of the firm and its role in value co-creation.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: CIRP Journal of Manufacturing Science and Technology - Volume 3, Issue 4, 2010, Pages 285-292
Journal: CIRP Journal of Manufacturing Science and Technology - Volume 3, Issue 4, 2010, Pages 285-292
نویسندگان
Christian Kowalkowski,