Transforming a Traditional Product Offer into PSS: A Practical Application

In the last decades, companies have shifted from traditional business models based on selling products to product-service systems (PSS). Despite this tendency, there is a paucity of complete methodologies and tools to guide companies on how the transition should occur. To address this issue, the goal of this research is to present a complete framework to support manufacturing companies in the servitization journey. This novel proposal involves the application of design thinking to define the value proposition integrated with a PSS oriented business model creation, that goes beyond generic methods normally applied; and the specification of business process architecture to support PSS implementation. This research followed a prescriptive approach by means of action research technique. Key findings of the framework application are presented.