Endogenous resources utilization of rural areas in shaping sustainable development in Poland

The article presents rural areas in Poland in the context of endogenous resources utilization and functional diversification in 2007 and 2008. One of the directions of multifunctional rural development is renewable energy production based on local resources.Effective utilization of both environmental and technological resources for agricultural production was discussed by the reference to the energy crops production. Energy crops pose an alternative source of energy (biomass) and are based on local energy resources. Moreover, the energy crops production is also an example of diffusion of both technological and technical innovation.An important rural endogenous resource is a human factor. On the basis of the obtained results it has been concluded that young people are more creative; they are leaders in innovation implementation.