کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1892598 1533645 2015 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A dynamic marketing model with best reply and inertia
ترجمه فارسی عنوان
یک مدل بازاریابی پویا با بهترین پاسخ و درونی
موضوعات مرتبط
مهندسی و علوم پایه فیزیک و نجوم فیزیک آماری و غیرخطی
چکیده انگلیسی

In this paper we consider a nonlinear discrete-time dynamic model proposed by Farris et al. (2005) as a market share attraction model with two firms that decide marketing efforts over time according to best reply strategies with naïve expectations. The model also considers an adaptive adjustment toward best reply, a form of inertia or anchoring attitude, and we investigate the effects of heterogeneities among firms. A rich scenario of local and global bifurcations is obtained even with just two competing firms, and a comparison is proposed with apparently similar duopoly models based on repeated best reply dynamics with naïve expectations and adaptive adjustment.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Chaos, Solitons & Fractals - Volume 79, October 2015, Pages 145–156
نویسندگان
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