Analysis of pharmacy-centric blogs: Types, discourse themes, and issues

The pharmacy blogosphere contains a variety of blog types. Most of these blogs studied were useful information resources for those in or considering the profession. However, a considerable number of pharmacy blogs contained derogatory posts regarding patients, other health care professionals, and/or the authors' occupation as a pharmacist. Blogs such as these tend to generate a negative impression of pharmacy to the reader. The opportunity exists for pharmacists and pharmacy educators to use social media applications such as blogs to educate new pharmacists and advance the profession.