Evaluation of Period of PURPLE Crying, an Abusive Head Trauma Prevention Program

The Period of PURPLE Crying program is used to educate parents and caregivers about normal infant crying and the dangers of infant shaking. We evaluated nurse‐led, hospital‐based implementation of the program using a nonexperimental, posttest‐only design. New mothers rated the program as useful, and the program was effective in teaching mothers about normal infant crying, the dangers of infant shaking, and soothing and coping techniques. The findings support the feasibility and need for broad dissemination of the program.