An exploration of the extent to which project management tools and techniques can be applied across creative industries through a study of their application in the fashion industry in the North East of Scotland

• A review of relevant literature that explores project management within the creative industries and SMEs
• There is a perceived tension between creative and analytical mindsets which might impact on adoption of project management in creative industries
• There is a need to be flexible and reactive in the fashion industry which might inhibit the successful use of project management in the sector
• Fashion managers operating in SMEs are reluctant to engage with formal planning processes

This exploratory research took the form of a qualitative study that aims to investigate the extent to which project management tools and techniques can be effectively applied across the creative industries through a study of their application in the fashion industry in the North East of Scotland.The research uncovered challenges which could influence the transferability of project management tools and techniques in more creative industries and these include: a need to be flexible and reactive; the importance of reflecting on success and lessons learnt; and a tension between the creative and analytical mindsets.Conclusions are drawn as to the pan industry value of project management tools and techniques and it is believed that these could be adapted and their value demonstrated better in the creative industries.