The factors that predispose students to continuously use cloud services: Social and technological perspectives

• We explore factors that predispose students to continuously use cloud services.
• Attitude toward using is the most important determinant.
• Social presence is the most significant factor that influences attitude.
• Perceived ease of use is more than perceived usefulness in influencing attitude.

Cloud services have been widely used in education in recent years. However, the factors that determine students' continuance intention to use such services have received surprisingly little scholarly attention. Previous studies have shown that students may discontinue using a specific technology even if they have initially accepted it. Therefore, this research seeks to identify what factors may influence students' continuance intention to use cloud services. This research not only developed a research model by incorporating social and technological factors but also tested a series of hypotheses derived from the model. Our research findings suggest that (1) attitude toward using is the most important factor behind students' continuance intention to use cloud services; (2) social presence is the most significant factor that directly influences students' attitude toward using cloud services; (3) perceived ease of use plays a more important role than perceived usefulness in influencing students' attitude toward using cloud services.