Factors influencing higher education students to adopt podcast: An empirical study

• Propose an integrated model that identifies the factors leading to adopt podcast.
• Technological, individual, and social factors significantly affect podcast adoption.
• Usefulness, relative advantage, and enjoyment have the highest influence on podcast adoption.
• Mobility, self-efficacy, ease of use, and image also affect (in)directly podcast adoption.

Podcast, which is one of the technologies that was developed for personal entertainment or for information usage, has become one of the fastest growing technologies in distance learning over the past several years. Using the Technology Acceptance Model and Diffusion of Innovation Theory as base models, this study investigates the technological, individual, and social aspects that influence the adoption of podcast use in education. Previous research on podcast use in education attempted to study its adoption and diffusion; however, these studies have been rather isolated small case studies than a holistic, integrative research. This study overcomes this limitation by examining the student podcast adoption with survey data collected from 352 students in a higher education institution using a comprehensive model. The hypotheses were confirmed using structural equation modeling analytical procedures and the findings supported the proposed model. Based on the findings, implications for theory and practices are discussed.