The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement

Educators and others are interested in the effects of social media on college students, with a specific focus on the most popular social media website—Facebook. Two previous studies have examined the relationship between Facebook use and student engagement, a construct related to positive college outcomes. However, these studies were limited by their evaluation of Facebook usage and how they measured engagement. This paper fills a gap in the literature by using a large sample (N = 2368) of college students to examine the relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Student engagement was measured in three ways: a 19-item scale based on the National Survey of Student Engagement, time spent preparing for class, and time spent in co-curricular activities. Results indicate that Facebook use was significantly negatively predictive of engagement scale score and positively predictive of time spent in co-curricular activities. Additionally, some Facebook activities were positively predictive of the dependent variables, while others were negatively predictive.

► Students who spent more time on Facebook scored lower on an engagement scale.
► There was no relationship between time spent on Facebook and time spent studying.
► Students who spent more time on Facebook spent more time in campus activities.
► In general, Facebook activities were more strongly predictive of engagement.
► Some Facebook activities were negative predictors, while others were positive.