The role of creativity and proactivity on perceived entrepreneurial desirability

The study tested the extent to which perceived desirability mediates the effects of student creativity and proactivity on entrepreneurial intent. Participants were 199 engineering and business university students from Greek Universities. Results using Structural Equation Modelling indicated that perceived desirability fully mediates the relationship of student creativity, proactivity and entrepreneurial intent. Additionally, proactivity was found to be related to creativity. The findings have implications for explaining perceived entrepreneurial desirability and direct attention on creativity as an essential competence in the entrepreneurial process.