Assessment of surveys for the management of hospital clinical pharmacy services

• OrdEval analysis of surveys allows evaluation of dependent ordinal features.
• Approach identifies feature thresholds where user satisfaction changes.
• We present a novel application to management of clinical pharmacy.
• Approach identifies three types of competences: basic, performance, and excitement.
• Findings are relevant to human resources management in hospitals, survey design, and survey applications.

SummaryObjectiveSurvey data sets are important sources of data, and their successful exploitation is of key importance for informed policy decision-making. We present how a survey analysis approach initially developed for customer satisfaction research in marketing can be adapted for an introduction of clinical pharmacy services into a hospital.Methods and materialWe use a data mining analytical approach to extract relevant managerial consequences. We evaluate the importance of competences for users of a clinical pharmacy with the OrdEval algorithm and determine their nature according to the users’ expectations. For this, we need substantially fewer questions than are required by the Kano approach.ResultsFrom 52 clinical pharmacy activities we were able to identify seven activities with a substantial negative impact (i.e., negative reinforcement) on the overall satisfaction of clinical pharmacy services, and two activities with a strong positive impact (upward reinforcement). Using analysis of individual feature values, we identified six performance, 10 excitement, and one basic clinical pharmacists’ activity.ConclusionsWe show how the OrdEval algorithm can exploit the information hidden in the ordering of class and attribute values, and their inherent correlation using a small sample of highly relevant respondents. The visualization of the outputs turns out highly useful in our clinical pharmacy research case study.