کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
386617 | 660887 | 2010 | 14 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: The use of a hybrid fuzzy-Delphi-AHP approach to develop global business intelligence for information service firms The use of a hybrid fuzzy-Delphi-AHP approach to develop global business intelligence for information service firms](/preview/png/386617.png)
Due to globalization and saturated domestic markets, information service firms, upon growing to a certain size, gradually focus their business efforts on reaching global markets. In order to reduce business risk in developing international markets, using the alliance model is a key strategy for information service firms. On the other hand, firms should handle more accurate business information to support their business intelligence (BI) system to make better business decisions. This research uses a hybrid fuzzy-Delphi-AHP approach to propose a more comprehensive framework with specific business elements, and also points out six performance indices for firms to adjust business strategy. Results of this study could have considerable value for the information services industry to develop international markets.
Journal: Expert Systems with Applications - Volume 37, Issue 11, November 2010, Pages 7394–7407