Prioritization of digital capital measures in recruiting website for the national armed forces

E-recruiting has become one of the most successful e-commerce applications as a method for quickly reaching lots of potential job seekers. The purpose of this research is to construct the digital capital measures of recruiting websites for the national armed forces. Content analysis and the fuzzy analytical hierarchy process were adopted to collect and analyze data. According to the results, the digital capital was categorized into three dimensions: Internet relational capital, Internet customer capital, and Internet service capital. For the research, 11 subdimensions were established to assess the digital capital of national armed force website. Measuring digital capital can be used to help the authorities formulate an e-recruiting strategy, providing more valuable services and customized interface for Internet users and potential job seekers.