کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
388920 | 660951 | 2008 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Using customer knowledge in designing electronic catalog
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موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
This study mines customer behavior to assist managers in developing better promotion and other relevant policies for a firm. The association rules of the relational database design are implemented in the mining system which provides electronic catalog designs and promotional policies. It provides marketing managers with a useful tool to rapidly search for valuable information based on customer transaction information. Thus, it enables marketing managers to rapidly establish marketing strategies to enhance sales and profit. It results in better sales for the firm a retail store mall.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Expert Systems with Applications - Volume 34, Issue 1, January 2008, Pages 119–127
Journal: Expert Systems with Applications - Volume 34, Issue 1, January 2008, Pages 119–127
نویسندگان
Chinho Lin, Chienwen Hong,