The exploration of employee involvement model

This research explores the cause variables, which affect employee involvement via diverse orientations. That is to say, it studies the relationship and effect of individual characteristic of personality traits, organizational climate of perspective of Chinese society relationship orientation, and internal marketing upon employee involvement. The population is based upon five companies from the top five Taiwan financial holding groups in Taiwan. The research distributed 200 copies of questionnaire to each company. The number of valid returns was 342, the valid return rate was 34.2%. According to the empirical research finding, high-intensity internal marketing generates positive impact upon employee involvement and low-intensity internal marketing results in negative impact upon employee involvement; the effect of sentiment relationship upon employee involvement is prominent and positive; employees with personality traits of internal control reveal higher level of involvement than those with external control.