کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
4317361 | 1290591 | 2013 | 6 صفحه PDF | دانلود رایگان |
Previous research demonstrated that, for US-Americans, unhealthy food is implicitly associated to tastiness. Based on intercultural differences in food perception between France and USA, our objective is to verify if such differences impact food-related implicit associations, taste evaluations, and food consumption. Our first study demonstrates that the opposite intuition exists in France: unhealthy food is spontaneously associated with bad taste, while healthy food is linked to tastiness. Our second study investigates how the healthy = tasty French intuition influences taste perceptions in a product test conducted in an experimental lab. Results indicate that a neutral food described as healthy is considered tastier, more pleasurable and of better quality than when it is described as unhealthy.
► We demonstrate that healthy food are implicitly associated with tastiness in France.
► The “unhealthy=tasty” American intuition identified previouslyis culture dependent.
► We examine changes in food perceptions according to health labels.
► Food described as healthy is considered tastier than when described as unhealthy.
Journal: Food Quality and Preference - Volume 28, Issue 1, April 2013, Pages 116–121