کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4317380 1290591 2013 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Green food consumption intention, behaviors and influencing factors among Chinese consumers
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
پیش نمایش صفحه اول مقاله
Green food consumption intention, behaviors and influencing factors among Chinese consumers
چکیده انگلیسی

Green food consumption can guarantee the life quality of consumers as well as promote green food production. However, green food consumption is not an easy task which needs governmental policies, consumers’ environmental value, and convenient channels. This paper aims to examine how to promote green food consumption intention and in the end bring real green food consumption behaviors by using samples of 457 Chinese consumers. Based on the theory of planned behavior, we develop a conceptual model which proposes that internal influencing factors of consumers mediate the relationships between external influencing factors and green food consumption intention while context factors such as purchasing convenience moderate the relationships between green food consumption intention and behaviors. Hierarchical regression results show that promotion/diffusion can bring green food consumption intention but environmental value of consumers is needed. Purchasing convenience can promote green food consumption intention to become real green food consumption behaviors but it is not convenient to buy green food in China yet. Education affects green food consumption intention and family income decides if green food consumption intention can really bring green food consumption behaviors. We conclude that Chinese governments should strengthen supervision of green food production and labeling systems as well as develop more channels to improve environmental value of consumers. With more convenient purchasing channels and increasing incomes of consumers, green food consumption intention can more likely bring green food consumption behaviors.


► Aims to understand how to motivate green food consumption behaviors.
► We developed a conceptual model based on the theory of planned behavior.
► Consumers’ environmental value is needed to bring green food consumption intention.
► Convenience helps to bring green food consumption intention to behaviors.
► Governmental green food evaluation and education is needed in China.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Food Quality and Preference - Volume 28, Issue 1, April 2013, Pages 279–286
نویسندگان
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