Changes in liking for a no added salt soup as a function of exposure

► Repeated exposure (eight events) to no added salt soup increases liking for that soup. ► Familiarity of no added salt soup increases with exposure. ► Rated saltiness of salty and no added salt soups increases with exposure. ► Changes in salt perception do not solely account for liking change. ► No added salt soup post exposure liking equals initial liking of preferred salt level.