کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
465377 | 697558 | 2011 | 8 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Access to premium content on mobile television platforms: The case of mobile sports Access to premium content on mobile television platforms: The case of mobile sports](/preview/png/465377.png)
As broadcasting sports content has proved to be a popular strategy for driving the growth of the digital premium content marketplace in the past, mobile service operators aim to enter the sports rights market. However, as the markets for live sports broadcasting are still dominated by established broadcasters, mobile network operators are facing significant barriers to access premium content creating bottlenecks in the construction of business models. Therefore, content regulation is seen as essential for the development of mobile television platforms. This article aims to stress the strategic importance of content in the development of sustainable business models for mobile broadcasting services and will discuss the implications of bundling strategies and regulations for the viability of these emerging platforms.
Journal: Telematics and Informatics - Volume 28, Issue 1, February 2011, Pages 32–39